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Endorsement Vs. Testimonial: A Guide For Self-Publishers

It is essential for a self-publisher to understand the differences between an endorsement and a testimonial. Each plays a vital role in the financial success of the book. They will both play an...

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7 Types Of Testimonials: A Guide For Self-Publishers

1. Faked Testimonial I strongly advise against doing this. Readers are very sophisticated, and very tuned-in to what is real or fake. If there is even the slightest hint of being contrived, you will...

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Who Should Be Acknowledged In Your Book?

Here is a guide to help get you started in building the acknowledgements page of your new book. Your acknowledgements page does not need to be an exhaustive listing of every last person that help you....

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How To Write Your Book’s Acknowledgments Page: The Basics

The Three Essentials To Writing A Great Acknowledgements Page 1. Make It The Appropriate Size Your book’s acknowledgements page will play an important role in the critical and financial success of your...

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Book Dedications To Spur Your Imagination

I was always fascinated by book dedications. Unfortunately, most books don’t have them. And many of the books that do have one, the dedication is usually too simple and cryptic to understand. But...

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Examples of Great Customer Testimonial Statements

Great Customer Testimonials Must Contain The Following: 1. It should explain to your buying audience about how they will benefit from reading your book. 2. It should speak directly and specifically to...

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The 5 Essentials Of A Powerful Book Introduction

Introduction Your book’s introduction is a quick way for you, the author, to explain how your book is going to help the reader. This explanation is what will make your introduction a powerful sales...

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Questions To Ask Yourself Before Writing Your Book’s Introduction

Before writing your book’s introduction, you must put yourself into your reader’s shoes. How will they view your book? What is in it for them? Your readers will only buy your book if they believe that...

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The Preface: Share Your Inner Passion And Inspiration For Better Book Sales

What Is The Purpose Of The Preface? The book preface (PREF-iss, not PRE-face) is a short explanation about why you wrote your book. The book introduction, on the other hand, is all about the benefits...

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7 Things Readers Notice When Picking Up A Book

If you have any hope of having your book achieve financial and critical success, you must understand how your readers (your customers), view your book (your product) when they first see it (online or...

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